At Twitter it is all about followers. Whoever is communication in such an environment is concerned about as much follower a possible. Not so the Abarth 500. Those visiting the Twitter account of the little Italian sports car (www.twitter.com/abarth500_de) and clicks as registered user the follow button gets the message: “Abarth 500. Too fast to follow.” The Abarth 500 obviously is too fast to follow.